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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
M. Ingwer
Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
M. Ingwer
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.
252 pages, 4 black & white tables, 14 figures
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 16 de julio de 2012 |
ISBN13 | 9780230340275 |
Editores | Palgrave Macmillan |
Páginas | 235 |
Dimensiones | 163 × 246 × 22 mm · 476 g |
Ver todo de M. Ingwer ( Ej. Hardcover Book )