Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers - M. Ingwer - Libros - Palgrave Macmillan - 9780230340275 - 16 de julio de 2012
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

M. Ingwer

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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then focuses each chapter on a specific emotional need.


252 pages, 4 black & white tables, 14 figures

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 16 de julio de 2012
ISBN13 9780230340275
Editores Palgrave Macmillan
Páginas 235
Dimensiones 163 × 246 × 22 mm   ·   476 g