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Brand Manners: How to create the self-confident organisation to live the brand
Hamish Pringle
Brand Manners: How to create the self-confident organisation to live the brand
Hamish Pringle
This book explains that a customera s perception of the quality of service received in a given situation is almost entirely a function of their pre--existing expectations created by the brand.
334 pages
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 25 de marzo de 2003 |
ISBN13 | 9780470856109 |
Editores | John Wiley & Sons Inc |
Páginas | 336 |
Dimensiones | 156 × 229 × 21 mm · 556 g |
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