Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.

352 pages, tables, figures, bibliographic references, index

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	1 de noviembre de 2005
ISBN13	9780765613059
Editores	Emerald Publishing Group
Páginas	256
Dimensiones	174 × 246 × 18 mm · 580 g
Lengua	English
Editor	Malhotra, Naresh K.