Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

232 pages, tables, figures, bibliographic references

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	1 de febrero de 2007
ISBN13	9780765613066
Editores	Emerald Publishing Group
Páginas	226
Dimensiones	174 × 246 × 16 mm · 566 g
Lengua	English
Editor	Malhotra, Naresh K.