Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research - Charles T Salmon - Libros - SAGE Publications Inc - 9780803932197 - 29 de diciembre de 1989
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Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research

Charles T Salmon

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Information Campaigns: Balancing Social Values and Social Change - SAGE Series in Communication Research

Working from the premises that information campaigns and social marketing efforts represent attempts at planned social change and that it is insufficient to examine inherently social phenomena in a social vacuum, the contributors to this volume provide a social context for examining these domains.


312 pages, illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 29 de diciembre de 1989
ISBN13 9780803932197
Editores SAGE Publications Inc
Páginas 312
Dimensiones 139 × 215 × 22 mm   ·   420 g
Editor Salmon, Charles T.

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