True North: a Flickering Soul in No Man's Land; Knut Utstein Kloster, Father of the $40-billion-a-year Modern Cruise Industry

Second Edition - Revised and Updated

The new bottom line for 21st century capitalism will measure success based on the company's impact on all stakeholders, including the environment and the global community at large.

Throughout his interesting career and challenging business ventures, Knut Utstein Kloster has proven the axiom that businesses can "do well by doing good." Long before 'green' became more than a color, or capitalism came generally to mean more than just profit-making, Knut Utstein Kloster was investing in socially responsible enterprises that valued all of its stakeholders.

The now popular expression, 'triple bottom line,' was Knut's modus operandi from day one. The story emphasizes the important role of the conscience in navigating a just and equitable course forward. Kloster's "no-man's land" is the distance between the world-that-is and the world-as-it-should-be.