The Essence Of Ecommerce Marketing

Any business that wants to keep their sales going up had better take heed of the shifting trends towards online sales. Getting a good e-commerce plan implemented can be intimidating for many business owners, but this book really cuts thru the hype of it all and provides the business owner with the salient points of how to be successful in e-commerce.
The author shares all the up-to-date, expert knowledge and insights that e-commerce managers need to take charge of their online success. Ecommerce and Beyond combine the basics of internet marketing together with practical expert tips so that online retailers can:
- Attract the right website traffic
- Engage and turn browsers into buyers
- Leverage referrals and product reviews
- Skyrocket online sales