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Audel Promoting and Marketing Your Crafts
Edwin M. Field
Audel Promoting and Marketing Your Crafts
Edwin M. Field
Provides the craftsperson with the guidance needed to promote, market and sell his or her arts and crafts. The book offers a wide range of techniques, starting with a business plan, and explains the processes of obtaining media exposure, locating promotional tools, and selecting outlets.
352 pages, illustrations
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 1994 |
ISBN13 | 9780025377424 |
Editores | John Wiley & Sons Inc |
Páginas | 360 |
Dimensiones | 140 × 210 × 16 mm · 408 g |
Ver todo de Edwin M. Field ( Ej. Paperback Book )