Guerrilla P.r. 2.0: Wage an Effective Publicity Campaign Without Going Broke - Michael Levine - Libros - HarperBusiness - 9780061438523 - 4 de octubre de 2018
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Guerrilla P.r. 2.0: Wage an Effective Publicity Campaign Without Going Broke

Michael Levine

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Guerrilla P.r. 2.0: Wage an Effective Publicity Campaign Without Going Broke

The world's most widely used and seminal introduction to public relations?now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P. R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars?and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success.

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 4 de octubre de 2018
ISBN13 9780061438523
Editores HarperBusiness
Páginas 368
Dimensiones 133 × 25 × 200 mm   ·   317 g
Lengua English  

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Mas por Michael Levine