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Direct Marketing: Strategy, Planning, Execution Edward Nash 4.º edición
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Direct Marketing: Strategy, Planning, Execution
Edward Nash
Brings together various complex elements of direct marketing. This book covers essentials of both strategy and implementation. It is suitable for those interested in improving the performance of direct marketing programs.
600 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de enero de 2000 |
| ISBN13 | 9780071352871 |
| Editores | McGraw-Hill Education - Europe |
| Páginas | 600 |
| Dimensiones | 165 × 236 × 45 mm · 1,05 kg |
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