Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra - Mack Collier - Libros - McGraw-Hill Education - Europe - 9780071806091 - 16 de abril de 2013
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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Ed edition

Mack Collier

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Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra Ed edition

Shows you how to connect and engage with customers both online and offline to create a fan-centric brand using case studies of rock stars, including: Taylor Swift - who cultivates an army of devoted fans by constantly devising amazing experiences for them; and Johnny Cash - who was so passionate about his fans that he even followed them to jail.

272 pages, illustrations

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 16 de abril de 2013
ISBN13 9780071806091
Editores McGraw-Hill Education - Europe
Páginas 224
Dimensiones 171 × 232 × 16 mm   ·   300 g

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