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Destination Marketing Organisations - Routledge Advances in Tourism 1.º edición
Steven Pike
Destination Marketing Organisations - Routledge Advances in Tourism 1.º edición
Steven Pike
Synthesises academic literature of practical value to Destination Marketing Organisations (DMOs). This book features key learning outcomes to enhance understanding of the fundamental issues relating to: the rationale for the establishment of DMOs; and the structure, roles, goals and functions of DMOs.
252 pages
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 13 de noviembre de 2004 |
ISBN13 | 9780080443065 |
Editores | Taylor & Francis Ltd |
Páginas | 252 |
Dimensiones | 166 × 241 × 11 mm · 580 g |
Lengua | English |