Managing Markets and Customers: Revised Edition - Management Extra Revised edition

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Managing Markets and Customers: Revised Edition - Management Extra Revised edition

Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

132 pages, Illustrations (some col.)

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	9 de enero de 2009
ISBN13	9780080557397
Editores	Taylor & Francis Ltd
Páginas	132
Dimensiones	213 × 296 × 8 mm · 504 g
Lengua	English

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