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CIM Coursebook Marketing for Stakeholders 2.º edición
Michelle Gledhill
CIM Coursebook Marketing for Stakeholders 2.º edición
Michelle Gledhill
Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports to enable you to practise what has been learned.
248 pages
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 18 de junio de 2010 |
ISBN13 | 9780080966267 |
Editores | Taylor & Francis Ltd |
Páginas | 244 |
Dimensiones | 189 × 243 × 13 mm · 490 g |
Lengua | English |
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