What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

Ram Charan

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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination.

192 pages, Illustrations

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	3 de septiembre de 2009
ISBN13	9780141036878
Editores	Penguin Books Ltd
Páginas	192
Dimensiones	196 × 130 × 12 mm · 140 g

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