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The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"
O. Torres
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The Wine Wars: The Mondavi Affair, Globalisation and "Terroir"
O. Torres
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
186 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de julio de 2006 |
| ISBN13 | 9780230002104 |
| Editores | Palgrave Macmillan |
| Páginas | 170 |
| Dimensiones | 140 × 216 × 12 mm · 367 g |
Ver todo de O. Torres ( Ej. Hardcover Book )