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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan 1st ed. 2016 edition
Florian Kohlbacher
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Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan 1st ed. 2016 edition
Florian Kohlbacher
Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
155 pages, XXIII, 155 p.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de marzo de 2016 |
| ISBN13 | 9780230293397 |
| Editores | Palgrave Macmillan |
| Páginas | 155 |
| Dimensiones | 222 × 145 × 18 mm · 353 g |
| Lengua | English |
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