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ZAG: The #1 Strategy of High-Performance Brands
Marty Neumeier
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ZAG: The #1 Strategy of High-Performance Brands
Marty Neumeier
In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.
192 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de septiembre de 2006 |
| ISBN13 | 9780321426772 |
| Editores | Pearson Education (US) |
| Páginas | 192 |
| Dimensiones | 136 × 203 × 13 mm · 228 g |
| Lengua | English |
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