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Introduction to Advertising: Understanding and Managing the Advertising Process 1.º edición
Mogaji, Emmanuel (University of Greenwich, UK)
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Introduction to Advertising: Understanding and Managing the Advertising Process 1.º edición
Mogaji, Emmanuel (University of Greenwich, UK)
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
272 pages, 43 Line drawings, black and white; 32 Halftones, black and white; 2 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2021 |
| ISBN13 | 9780367441999 |
| Editores | Taylor & Francis Ltd |
| Páginas | 308 |
| Dimensiones | 246 × 173 × 22 mm · 614 g |
| Lengua | English |
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