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Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management
Annarita Sorrentino
Defining, Measuring and Managing Consumer Experiences - Routledge-Giappichelli Studies in Business and Management
Annarita Sorrentino
This book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuring the dynamics of modern consumer behaviours and successfully managing the customer experience.
120 pages
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 29 de abril de 2022 |
ISBN13 | 9780367559083 |
Editores | Taylor & Francis Ltd |
Páginas | 120 |
Dimensiones | 220 g |
Lengua | English |
Ver todo de Annarita Sorrentino ( Ej. Hardcover Book y Paperback Book )