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Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis - Routledge Studies in Business Organizations and Networks Russo, Ivan (University of Verona, Italy) 1.º edición
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Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis - Routledge Studies in Business Organizations and Networks
Russo, Ivan (University of Verona, Italy)
Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat
144 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de diciembre de 2019 |
| ISBN13 | 9780367888947 |
| Editores | Taylor & Francis Ltd |
| Páginas | 144 |
| Dimensiones | 150 × 220 × 10 mm · 453 g |
| Lengua | Inglés |