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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
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Storynomics: Story Driven Marketing in the Post-Advertising World
Robert McKee
Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership success
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 17 de mayo de 2018 |
| ISBN13 | 9780413778000 |
| Editores | Methuen Publishing Ltd |
| Dimensiones | 144 × 218 × 26 mm · 458 g |
| Lengua | English |
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