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Brands - Routledge Introductions to Media and Communications 1.º edición
Marcel Danesi
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Brands - Routledge Introductions to Media and Communications 1.º edición
Marcel Danesi
Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.
176 pages, 7 Line drawings, black and white; 15 Halftones, black and white; 18 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de mayo de 2006 |
| ISBN13 | 9780415279987 |
| Editores | Taylor & Francis Ltd |
| Páginas | 176 |
| Dimensiones | 139 × 215 × 10 mm · 260 g |
| Lengua | English |
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