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Consuming Experience 1.º edición
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Consuming Experience
Coving the ‘hot topic’ of the consumption experience in an accessible manner and from a unique industry perspective which is not used in any other book, this innovative account of consumption experience is written by European leaders in the field.
208 pages, 12 Line drawings, black and white; 16 Halftones, black and white; 3 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de diciembre de 2006 |
| ISBN13 | 9780415382441 |
| Editores | Taylor & Francis Ltd |
| Páginas | 224 |
| Dimensiones | 156 × 234 × 11 mm · 350 g |
| Lengua | Inglés |
| Editor | Caru, Antonella (University of Bocconi, Italy) |
| Editor | Cova, Bernard (European School of Management, Paris, France) |
