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Positioning Theory and Strategic Communication: A new approach to public relations research and practice - Routledge New Directions in PR & Communication Research 1.º edición
James, Melanie (University of Newcastle, Australia)
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Positioning Theory and Strategic Communication: A new approach to public relations research and practice - Routledge New Directions in PR & Communication Research 1.º edición
James, Melanie (University of Newcastle, Australia)
This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it.
242 pages, 2 black & white illustrations, 12 black & white tables, 2 black & white line drawings
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 6 de junio de 2014 |
| ISBN13 | 9780415532631 |
| Editores | Taylor & Francis Ltd |
| Páginas | 242 |
| Dimensiones | 155 × 242 × 19 mm · 496 g |
| Lengua | English |