Recomienda este artículo a tus amigos:
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1.º edición
John O'Shaughnessy
The Undermining of Beliefs in the Autonomy and Rationality of Consumers - Routledge Interpretive Marketing Research 1.º edición
John O'Shaughnessy
This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and critiquing attacks on these concepts in order to work towards a more nuanced view of the consumer.
160 pages
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 8 de noviembre de 2007 |
ISBN13 | 9780415773232 |
Editores | Taylor & Francis Ltd |
Páginas | 154 |
Dimensiones | 385 g |
Lengua | English |
Mostrar todo
Mas por John O'Shaughnessy
Ver todo de John O'Shaughnessy ( Ej. Paperback Book y Hardcover Book )