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The Employer Brand: Bringing the Best of Brand Management to People at Work
Barrow, Simon (People in Business, UK)
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The Employer Brand: Bringing the Best of Brand Management to People at Work
Barrow, Simon (People in Business, UK)
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
232 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de septiembre de 2005 |
| ISBN13 | 9780470012734 |
| Editores | John Wiley & Sons Inc |
| Páginas | 240 |
| Dimensiones | 161 × 236 × 22 mm · 466 g |
| Lengua | English |