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The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
John Grant
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The Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
John Grant
The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St.
328 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de marzo de 2006 |
| ISBN13 | 9780470027516 |
| Editores | John Wiley & Sons Inc |
| Páginas | 328 |
| Dimensiones | 161 × 235 × 23 mm · 594 g |
| Lengua | English |
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