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Managing Technological Innovation: Competitive Advantage from Change 3.º edición
Betz, Frederick (Portland State University, USA; Nile University in Cairo, Egypt)
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Managing Technological Innovation: Competitive Advantage from Change 3.º edición
Betz, Frederick (Portland State University, USA; Nile University in Cairo, Egypt)
Written by the author who helped crystalize the field of technology management and the management of innovation with the first two editions of Managing Technological Innovation, this Third Edition brings the subject in line with current business strategy.
384 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de marzo de 2011 |
| ISBN13 | 9780470547823 |
| Editores | John Wiley & Sons Inc |
| Páginas | 384 |
| Dimensiones | 163 × 245 × 25 mm · 672 g |
| Lengua | English |