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New Consumer Marketing: Managing a Living Demand System
Baker, Susan (Cranfield School of Management)
New Consumer Marketing: Managing a Living Demand System
Baker, Susan (Cranfield School of Management)
The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing.
218 pages, Illustrations
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 27 de junio de 2003 |
ISBN13 | 9780470844823 |
Editores | John Wiley & Sons Inc |
Páginas | 224 |
Dimensiones | 160 × 232 × 19 mm · 482 g |