New Consumer Marketing: Managing a Living Demand System - Baker, Susan (Cranfield School of Management) - Libros - John Wiley & Sons Inc - 9780470844823 - 27 de junio de 2003
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New Consumer Marketing: Managing a Living Demand System

Baker, Susan (Cranfield School of Management)

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New Consumer Marketing: Managing a Living Demand System

The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing.


218 pages, Illustrations

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 27 de junio de 2003
ISBN13 9780470844823
Editores John Wiley & Sons Inc
Páginas 224
Dimensiones 160 × 232 × 19 mm   ·   482 g