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Celebrity Sells
Hamish Pringle
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Celebrity Sells
Hamish Pringle
Celebrities have always captured the imagination of the public. In todaya s age of consumerism, their ability to influence our behaviour can be seen worldwide. Harnessing this power can reap huge rewards for business -- the Jamie Oliver campaign helped turn around Sainsbury's fortunes, with the return on investment estimated at GBP27.
340 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de marzo de 2004 |
| ISBN13 | 9780470868508 |
| Editores | John Wiley & Sons Inc |
| Páginas | 352 |
| Dimensiones | 152 × 227 × 25 mm · 526 g |
| Lengua | English |
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