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Wharton on Dynamic Competitive Strategy
GS Day
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Wharton on Dynamic Competitive Strategy
GS Day
WHARTON on DYNAMIC COMPETITIVE STRATEGY "A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.
480 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2 de mayo de 1997 |
| ISBN13 | 9780471172079 |
| Editores | John Wiley & Sons Inc |
| Páginas | 480 |
| Dimensiones | 161 × 240 × 39 mm · 747 g |
| Lengua | English |
| Editor | Day, George S. |
| Editor | Reibstein, David J. |
