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Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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Commitment-Led Marketing: The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
If marketers knew why customers behave the way they do, they would increase their power in gaining the best share of the marketplace. Jan Hofmeyr and John Rice have developed the conversion model, which is a technique that analyzes the degree of a persona s psychological commitment to anything and everything.
320 pages, Illustrations, maps
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 29 de noviembre de 2000 |
| ISBN13 | 9780471495741 |
| Editores | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensiones | 237 × 161 × 23 mm · 592 g |
| Lengua | English |
