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Television and its Viewers: Cultivation Theory and Research
James Shanahan
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Television and its Viewers: Cultivation Theory and Research
James Shanahan
Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.
284 pages, 50 b/w illus. 10 exercises
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de septiembre de 1999 |
| ISBN13 | 9780521582964 |
| Editores | Cambridge University Press |
| Páginas | 284 |
| Dimensiones | 158 × 236 × 23 mm · 585 g |
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