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From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names Evan Morris Ed edition
From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names
Evan Morris
A history of 150 recognized brand names, written by the creator of the award-winning "Word Detective" Web site, provides humorous information on how popular products and labels were named, in a volume that shares the inspiration behind the identities of everyday products, challenges urban myths, and recounts how respected brands.
192 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 9 de noviembre de 2004 |
| ISBN13 | 9780743257978 |
| Editores | Simon & Schuster |
| Páginas | 192 |
| Dimensiones | 204 × 128 × 18 mm · 145 g |
| Lengua | Inglés |
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