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Promotional Cultures - The Rise and Spread of Advertising, Public Relations, Marketing and Branding
A Davis
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Promotional Cultures - The Rise and Spread of Advertising, Public Relations, Marketing and Branding
A Davis
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
216 pages, black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de mayo de 2013 |
| ISBN13 | 9780745639826 |
| Editores | Polity Press |
| Páginas | 216 |
| Dimensiones | 162 × 235 × 21 mm · 514 g |
| Lengua | English |
