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Develop Your PR Skills - Creating Success
Dr Neil Richardson
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Develop Your PR Skills - Creating Success
Dr Neil Richardson
Develop Your PR Skills covers strategic PR, PR and the internet, working with the media, dealing with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability.
178 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de junio de 2010 |
| ISBN13 | 9780749459703 |
| Editores | Kogan Page Ltd |
| Páginas | 176 |
| Dimensiones | 147 × 219 × 12 mm · 274 g |
| Lengua | English |
