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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques - Marketing Science Mike Grigsby
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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques - Marketing Science
Mike Grigsby
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
264 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de octubre de 2016 |
| ISBN13 | 9780749477158 |
| Editores | Kogan Page Ltd |
| Páginas | 264 |
| Dimensiones | 233 × 159 × 22 mm · 424 g |
| Lengua | Inglés |
![Cover for Mike Grigsby · Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (Paperback Book) [3 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/191/9781398608191.jpg?mike-grigsby-2022-marketing-analytics-a-practical-guide-to-improving-consumer-insights-using-data-techniques-paperback-book&class=scaled&v=1659926249)
![Cover for Mike Grigsby · Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (Hardcover Book) [3 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/214/9781398608214.jpg?mike-grigsby-2022-marketing-analytics-a-practical-guide-to-improving-consumer-insights-using-data-techniques-hardcover-book&class=scaled&v=1673303043)