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Hospitality Sales and Promotion 1.º edición
Derek Taylor
Hospitality Sales and Promotion 1.º edición
Derek Taylor
A guide for managers in the hospitality industry wanting to achieve maximum profits from their sales promotions. It discovers: market segments and groups; how you can reach them effectively; the secrets of successful public relations; and new and traditional technologies; from direct mail to using the Internet to maximum advantage.
336 pages, black & white illustrations
Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
Publicado | 25 de mayo de 2001 |
ISBN13 | 9780750649865 |
Editores | Taylor & Francis Ltd |
Páginas | 336 |
Dimensiones | 140 × 216 × 20 mm · 422 g |
Lengua | English |
Editor de series | O'Connor, John |
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