Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman - Sarah Hyndman - Libros - Ebury Publishing - 9780753557235 - 28 de enero de 2016
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Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman

Sarah Hyndman

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Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman

Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.


144 pages

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 28 de enero de 2016
ISBN13 9780753557235
Editores Ebury Publishing
Páginas 144
Dimensiones 165 × 218 × 15 mm   ·   512 g
Lengua English  

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Mas por Sarah Hyndman