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Audience Analysis
McQuail, Denis, MA, PhD, DipPSA,
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Audience Analysis
McQuail, Denis, MA, PhD, DipPSA,
Denis McQuail provides a coherent and succinct account of the concept of `media audience' in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research.
176 pages, 1, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 13 de agosto de 1997 |
| ISBN13 | 9780761910022 |
| Editores | SAGE Publications Inc |
| Páginas | 176 |
| Dimensiones | 154 × 230 × 12 mm · 304 g |
| Lengua | English |
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