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European Perspectives in Marketing 1.º edición
Erdener Kaynak
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European Perspectives in Marketing 1.º edición
Erdener Kaynak
Kaynak (marketing, The Pennsylvania State University) collects work examining marketing practices and consumer behavior in several EU countries, one EFTA country, and one Associate EU member country. Conceptual frameworks, case studies, and analysis offer insight into issues such as outsourcing of industrial products from Eastern and Central Europe
182 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de octubre de 2004 |
| ISBN13 | 9780789025685 |
| Editores | Taylor & Francis Inc |
| Páginas | 182 |
| Dimensiones | 148 × 210 × 17 mm · 430 g |
| Lengua | English |
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