Recomienda este artículo a tus amigos:
Marketing Issues in Western Europe: Changes and Developments
Erdener Kaynak
Los regalos de Navidad se podrán canjear hasta el 31 de enero
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Marketing Issues in Western Europe: Changes and Developments
Erdener Kaynak
This volume examines current trends affecting marketing in Western Europe. Eight contributions from international scholars and practitioners discuss such topics as the consequences of European internal market unification, the impact of fear appeal in a cross-cultural context, and the role of domestic animosity in consumer choice. Kaynak teaches mar
192 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 13 de junio de 2005 |
| ISBN13 | 9780789028372 |
| Editores | Taylor & Francis Inc |
| Páginas | 184 |
| Dimensiones | 148 × 210 × 17 mm · 453 g |
| Editor | Jallat, Frederic |
Mostrar todo
Mas por Erdener Kaynak
Ver todo de Erdener Kaynak ( Ej. Hardcover Book , Paperback Book y Book )