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The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network - Anthem Global Media and Communication Studies Michael Bhaskar
The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network - Anthem Global Media and Communication Studies
Michael Bhaskar
‘The Content Machine’ outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
226 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de octubre de 2013 |
| ISBN13 | 9780857281111 |
| Editores | Anthem Press |
| Páginas | 226 |
| Dimensiones | 141 × 217 × 14 mm · 306 g |
| Lengua | Inglés |
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