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Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators
William D. Crano
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Planning, Implementing, and Evaluating Targeted Communication Programs: A Manual for Business Communicators
William D. Crano
The authors and contributors skillfully draw upon a broad range of social sciences literature and their personal communication experience, both of which make this book invaluable in our understanding of the relationship between communication theory and practice.
302 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de junio de 1987 |
| ISBN13 | 9780899302089 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 302 |
| Dimensiones | 152 × 229 × 20 mm · 652 g |
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