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Export Strategy
Subhash C. Jain
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Export Strategy
Subhash C. Jain
This new book fills a gap in the collection of published materials in export marketing. On the basis of the data, exporters can build a market and product profile, set up a market selection matrix, assess their export strengths and weaknesses, and design a market position map, thereby enabling them to develop export strateges.
268 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de abril de 1989 |
| ISBN13 | 9780899302768 |
| Editores | ABC-CLIO |
| Páginas | 268 |
| Dimensiones | 156 × 234 × 16 mm · 557 g |
| Lengua | English |
