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Market-Oriented Pricing: Strategies for Management
Michael Morris
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Market-Oriented Pricing: Strategies for Management
Michael Morris
Subsequent chapters offer in-depth guidance on the development of market-based pricing, addressing such critical issues as pricing strategy over the product life cycle, linking pricing and marketing strategy, understanding and using elasticity, the psychology of pricing, and negotiating prices with customers.
218 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 24 de abril de 1990 |
| ISBN13 | 9780899304021 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 218 |
| Dimensiones | 152 × 229 × 16 mm · 494 g |
| Lengua | English |
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