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Consumer Behaviour and Digital Transformation - Business and Digital Transformation
Gbadamosi, Ayantunji (University of East London, UK)
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Consumer Behaviour and Digital Transformation - Business and Digital Transformation
Gbadamosi, Ayantunji (University of East London, UK)
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
480 pages, 15 Tables, black and white; 53 Line drawings, black and white; 53 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de marzo de 2024 |
| ISBN13 | 9781032149769 |
| Editores | Taylor & Francis Ltd |
| Páginas | 364 |
| Dimensiones | 175 × 245 × 26 mm · 672 g |
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