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Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
Ryu, Sunghan (Shanghai Jiao Tong University, China)
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Media and Entertainment Industry Management: How to Integrate Business and Management with Creativity and Imagination
Ryu, Sunghan (Shanghai Jiao Tong University, China)
Ryu presents essential concepts and frameworks on business and management in the media and entertainment industry in a digestible manner. Readers are supplemented with focused and relevant insights into critical topics with vivid examples from real world case studies.
392 pages, 27 Tables, black and white; 113 Line drawings, black and white; 113 Illustrations, black
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de abril de 2024 |
| ISBN13 | 9781032221212 |
| Editores | Taylor & Francis Ltd |
| Páginas | 402 |
| Dimensiones | 245 × 174 × 26 mm · 714 g |
| Lengua | English |
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