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Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Marketing 4.0: Moving from Traditional to Digital
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
208 pages
Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
Publicado | 3 de enero de 2017 |
ISBN13 | 9781119341208 |
Editores | John Wiley & Sons Inc |
Páginas | 208 |
Dimensiones | 237 × 164 × 20 mm · 450 g |
Lengua | English |
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